Altara Hospitality Group Signs Cooperation Agreement to Manage and Operate Fresia Riverside Project

Aug 05, 2025
News, Market News

On August 3, 2025, a strategic cooperation signing ceremony took place between Tan Van Real Estate JSC (TV Holdings) and Altara Facility Management VN Co., ltd (Altara Hospitality Group). The event marked a new milestone in establishing modern living standards and enhancing the urban living experience at the Fresia Riverside project.

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The signing ceremony between TV Holdings and Altara Hospitality Group officially took place, kickstarting the journey to elevate operational management at Fresia Riverside

Located on Bui Huu Nghia Street, opposite Aeon Mall Bien Hoa and adjacent to the province's new administrative center, Fresia Riverside boasts a rare strategic location with easy connections to Ring Road 3, Long Thanh Airport, and the extended Metro Line 1. The project features 1,153 modern apartments, offering direct views of the Dong Nai River and a variety of layouts from studios to 2-bedroom units, catering to diverse needs of both homebuyers and investors.

With a vision to develop a model apartment complex where residents can enjoy a convenient and upscale life, the developer TV Holdings has entrusted Altara Hospitality Group with comprehensive operational management. Altara will be a partner from the establishment of operational procedures, personnel management, and asset management to providing lifelong resident care.

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Fresia Riverside – A model riverside apartment complex attracting investors with its prime location and world-class amenities, now to be operated under international standards

As a key member of the Eco Business System, under the management of Altara Singapore, Altara Hospitality Group possesses a closed-loop service ecosystem, providing specialized operational solutions that meet international standards. At Fresia Riverside, Altara will directly manage all operational activities, lead departments, oversee services, and establish a procedural system compliant with ISO 9001:2015, ISO 14001:2015, ISO 31000:2018, ISO 45001:2018, ISO 27001:2022, and ISO 50001:2018.

Key services Altara will deploy at Fresia Riverside include:

24/7 apartment concierge service
In-home healthcare with a family doctor
Specialized technical maintenance and repair services
Support for entrusted leasing, asset care, and legal consultation
Modern ERP software-based operational management system

Altara will directly recruit, train and manage the personnel team according to international operational standards. From the General Manager, reception, security, and technical staff to customer care representatives, every individual is carefully screened, thoroughly trained, and regularly evaluated to ensure a professional, dedicated, and thoughtful service spirit. Every resident's experience at Fresia Riverside will be meticulously cared for, reflecting the spirit of hospitality and long-lasting connection.

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Mr. Truong Cong Hoai Nhon - Managing Director of Altara Hospitality Group - sharing the vision for implementing a closed-loop service ecosystem at Fresia Riverside

At Fresia Riverside, Altara will establish a dedicated department to receive and process customer feedback, ensuring all requests, suggestions, and inquiries are resolved quickly and in line with service standards. Altara views resident satisfaction and loyalty as the foundation for a civilized, humane, and sustainable community. Additionally, Altara will develop monthly, quarterly and annual operational, business, and marketing plans linked to transparent financial and operational metrics, optimizing costs, and increasing the long-term asset exploitation efficiency for both the developer and residents.

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The cooperation event promises to usher in a new standard of living at Fresia Riverside, directly managed by Altara and in partnership with residents

The signing of the management agreement for the Fresia project not only marks a new advancement in the Bien Hoa market but also demonstrates Altara's vision to expand its modern urban operational ecosystem to key satellite cities. With a solid foundation from numerous resort and high-end apartment projects nationwide, Altara is committed to delivering international standard service quality, collaborating with developers and residents to create an ideal, sustainable, and distinctive living community.

Credit:

1.https://baomoi.com/tv-holdings-bat-tay-altara-hospitality-group-quan-ly-van-hanh-du-an-fresia-riverside-c52907911.epi

2.https://theleader.vn/tv-holdings-bat-tay-altara-hospitality-group-quan-ly-van-hanh-du-an-fresia-riverside-d41423.html

3.https://cafeland.vn/tin-tuc/tv-holdings-ky-ket-hop-tac-chien-luoc-voi-don-vi-quan-ly-van-hanh-du-an-fresia-riverside-141667.html

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Contact information

ALTARA HOSPITALITY GROUP

🏢 Address P. 1901, Saigon Trade Center, 37 Ton Duc Thang, Sai Gon Ward, Ho Chi Minh City

Hotline: 0911 401 955

Email: Cs@caresolutions.com.vn

Facebook: https://www.facebook.com/altara.com.vn

LinkedIn: https://www.linkedin.com/company/altarahospitalitygroup/

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Altara Hospitality Group Signs Cooperation Agreement to Manage and Operate Fresia Riverside Project

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